Outsourcing companies using general outsourcing resources

Marketing

Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Companies outsource this task to either freelancers or outsourcing companies to create more awareness in the right areas of expertise for there companies.  A good example of this is music artists outsourcing there marketing projects to producers who know where to market the product to gain maximum sales.

SEO Internet Accounting

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence

Companies may get in specialists for this field to optimise there website to be able to be more searchable via search engines by using particular key words or involving the websites in many different categories.  Special analysts will look to maximise website hits to provide the company best possible results.

Social Networking

A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Although online community services are sometimes considered as a social network service in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks

A lot of companies are getting into this method as social networking appears to be the most efficient and cost effective way of bringing in brand awareness.  Outsourced employees work to promote the website or the product intensely to make the brand visible everywhere and in the right places.  A great example of this is Facebook, with 5 million users worldwide connected to the social network site even if 1% is interested in your product that’s 50,000 clients you have potentially gained.  It is more effective having an employee constantly on this rather then doing it once in a while.  As this is not seen as a core task it can be outsourced with templates for virtual employees.

Blogging

A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Having a dedicated employee constantly updating blogs can enable clients to be able to keep up to date on the companies’ daily proceedings.  This can be useful if your business is constantly changing.  An example of this can be a derivatives trading company, if they have many clients and investors it can be the easiest way to keep them informed of activities rather then sending out group emails 20 times a day.

Forums

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are not shown in real-time, to see new messages the forum page must be reloaded. Also, depending on the access level of a user and/or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible.

Like marketing forums can be used by outsourcing companies to spread knowledge of the company.  Having an outsourced employee to constantly be looking on forums related to the business and posting new threads and answering questions posted can allow potential clients to have a more personal conversation regarding the product or service and ask questions rather then reading something and leaving it at that.

PPC Internet Marketers

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system

Having a dedicated employee bringing in traffic via PPC can generate extra income for the company as there are sites and search engines available that pay out every time the link is clicked.  This employee does not have to take up office space as they look to maximise on this opportunity.  This allows this function of the business to be passed on to outsourcing companies or freelancers.

Technical Support

Technical support is a range of services providing assistance with technology products such as mobile phones, televisions, computers, or other electronic or mechanical goods. In general, technical support services attempt to help the user solve specific problems with a product—rather than providing training, customization, or other support services.

This one is often used by larger companies.  Call centers are cheaper to run through outsourcing companies as long as the employees have the required knowledge provide assistance.  Many companies have failed in this department as the employees are not trained efficiently.

Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Using outsourcing companies for outsourcing advertising is a common project in companies.  During the advertising tasks the machinery and the requirements are not always in house.  An example of this can be if posters were to be made they may be outsourced to publishers with the capability to provide the product to the company.

Outsourcing Companies for Marketing...Read More

What can be outsourced to outsourcing companies?...Read More

Legal process for outsourcing Companies comes to the fore as companies look to slash costs...Read More